Budweiser wanted to inspire people to make the most of America’s greatest liberty - the freedom to live life on your own terms. So we changed the label to read America instead of Budweiser and launched a campaign that imbue this change with meaning. This covered July 4th, COPA America, the Olympics and a Presidential election. A campaign that covered a big summer of events and placed Budweiser at the heart of what America stands for. So far sales are up and people are still talking about the cans and the campaign. Pretty good summer for the King of Beers.

Prohibition Brew
Budweiser was bringing out a non-alcoholic beer - Prohibition Brew. We found out that the most compelling reason people would try a non-alcoholic beer is if it tasted the same as the beer they know and love - Budweiser. So we showed how only America's King of Beers could actually make a non-alcoholic beer that actually tasted like beer. And it paid off. Sales have beat expectations globally and will be launching in the U.S. in 2017.