I sat down with the owners at Great Race and worked out that their main point of difference in the crowded, corporate events space was that they are 'Fun'. They needed a new website but we ended up doing a whole new brand look, feel and tone. Mainly, because it was, well..., fun.
The task here was everything - strategy, new line, all the design, tone of voice, even animations. Everything but the actual site build. I didn't get to do that this time. They already had a web developement partner. The site is still being built.
Until then, here are some of the animations I created to keep a site about corporate events, a bit more fun. Rollover each drawing to see it animate.